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Immersive Personalization

By 2025, two billion of the global population is going to be made up by the youngest generation: Generation Alpha, also known as the iGeneration. Generation Alpha are children born between 2010 and 2025.
This is the first generation entirely born in the 21st century. These children are considered to be the most technological-infused demographic up to date. 
Generation Alpha use technology, smartphones, tablets, and computers naturally. They haven't known life without the Internet or video games.